AI can fake a face — but not a soul
Photo by imaginima via Getty Images
The moral exit
The conventional answer to this dilemma is regulation: copyright reforms, consent standards, watermarking requirements. But the real solution begins with refusal. Actors shouldn’t sell their avatars. Consumers shouldn’t support platforms that replace people with synthetic ghosts.
If TikTok and other media giants populate their feeds with digital clones, users should boycott them and demand “fair-trade human content.” Just as conscientious shoppers insist on buying ethically sourced goods, viewers should insist on art and advertising made by living, breathing humans.
Tech evangelists argue that AI avatars will soon become indistinguishable from the people they’re modeled on. But that misses the point. The more perfect the imitation, the greater the lie. What people crave isn’t flawless illusion — it’s authenticity. They want to see imperfection, effort, and presence. They want to see life.
If we surrender that, we’ll lose something far more valuable than any acting career or TikTok deal. We’ll lose the very thing that makes us human.
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