‘I feel like I’ve been fired by America’: Cracker Barrel CEO nearly brought to tears over redesign backlash
Glenn Beck (L) interviews Cracker Barrel CEO Julie Masino (M) and Doug Hisel (R), senior vice president of store operations. Image courtesy Blaze TV / Glenn Beck
Beck was able to extract a lot of the boardroom reasoning behind the branding blunder from the CEO. Masino told him that the remodeled stores in question were all company-owned and have since been reverted back to their original design, save for four in Florida that are dealing with permitting laws; but the company is working on that.
During this line of questioning, Beck pointed out that he could feel Masino’s genuine nature and that she was “hurt deeply” and “personally” from the backlash the company received.
“You’re so human, and you’re fighting it. Why?” Beck asked.
“I don’t know,” Masino replied, appearing to tear up. At this point, Hisel jumped in to reassure Masino that she is a good person, doing her best.
The productive conversation concluded with a brief mention of Hisel and Masino reaffirming that “everybody is welcome at Cracker Barrel.”
“It’s America’s store,” Hisel said. “Come as you are. If you play checkers, we can do pancakes and country fried turkey. Come as you are.”
Like Blaze News? Bypass the censors, sign up for our newsletters, and get stories like this direct to your inbox. Sign up here!
Leave a Reply
You must be logged in to post a comment.