McDonald’s team admits workload on hated AI Christmas ad ‘far exceeded’ live-action shoots
Photo by Tim Boyle/Getty Images
The Sweetshop CEO did indeed express that the road to the McDonald’s AI ad was a painstaking endeavor, claiming that “for seven weeks, we hardly slept” and “generated what felt like dailies — thousands of takes — then shaped them in the edit just as we would on any high-craft production.”
“This wasn’t an AI trick. It was a film,” Bridge said, according to Futurist.
The positioning of AI generation as “craftsmanship” is exactly what Coca-Cola cited for its ad in November, when it said the company pored through 70,000 video clips over 30 days.
The boasts resulted in backlash akin to what McDonald’s is receiving, which included reactions on X like, “McDonald’s unveiled what has to be the most god-awful ad I’ve seen this year — worse than Coca-Cola’s.”
Like Blaze News? Bypass the censors, sign up for our newsletters, and get stories like this direct to your inbox. Sign up here!
Leave a Reply
You must be logged in to post a comment.